Seven is a cow with a distinctive marking on her forehead that has earned her a national profile.
Owned by Di and Gary Bowles from northern Victoria, Seven has a prominent figure ‘7’ on her forehead that has earned her the title of Miss April on the 2016 online Legendairy calendar.
The calendar is part of the dairy industry’s celebration of the bond Australia’s Legendairy farmers have with their animals.
Mrs Bowles said there was no surgery or digital enhancement when it came to Seven’s markings, she was just born that way.
‘‘She is an extremely friendly cow and answers to being called Seven,’’ she said.
‘‘She’s not a cow that causes any trouble and she’s extremely distinctive so it’s easy to pick her out of the 250-strong herd.’’
Seven is now five years old and is more than just a black and white beauty, she is also a good farm cow, currently producing about 28litres of milk each day.
Even before her Legendairy pin-up status, Seven was an emerging star on social media due to her owners sharing images of her online.
‘‘If I don’t post something about her for a while people ask what’s happening. She’s got her own following,’’ Mrs Bowles said.
Being named Miss April for the Legendairy calendar is a sentimental achievement for Seven and her owners as she was born in April.
Mr and Mrs Bowles farm on irrigated land at Mead near Cohuna and admit things are tough this dry season.
‘‘We desperately need rain, ’’ Mrs Bowles said. ‘‘Things are getting a bit tight but farmers in northern Victoria are very good at adapting and adjusting to seasonal conditions.’’
Mrs Bowles, a Murray Dairy board member, said the Legendairy communications initiative to raise the profile and reputation of the industry was a great campaign.
‘‘I love the play on words and it’s very appropriate,’’ she said.
‘‘I love anything that promotes Australian dairy and I’m always happy to post positive messages about the dairy industry.’’