New formula for success

By Country News on February 27, 2016

A new variety of infant formula, developed by Blackmores and Bega, is now on Australian shelves.

‘‘We’ve developed three Australian-made products, formulated with the highest quality premium ingredients and based on the combined expertise of Blackmores and Bega’s subsidiary Tatura,’’ Blackmores’ chief executive officer Christine Holgate said.

The two companies announced a partnership to develop and manufacture nutritional foods, including infant formula, last year.

The product has been developed at the Tatura factory.

Australian pharmacies will be the first to receive delivery of the new formulas, with the products also to be sold through established retailers in Asia including Alibaba Group’s Tmall Global.

‘‘Our initial focus is supplying Australian pharmacies so mums have quality advice from a trusted healthcare professional, ’’ Ms Holgate said.

The product release will be an important additional source for the Australian infant nutrition market.

‘‘We are conscious of the supply challenges in this category and the Blackmores and Tatura teams will work together to help ensure the continued supply of this range.’’

The products will not only supply the local market but also the considerable export opportunity in Asia, including China.

Bega’s executive chairman Barry Irvin said most production of the new product would be set aside for domestic consumption.

Federal Trade and Investment Minister Andrew Robb attended the official launch at the Blackmores campus on Saturday last week.

‘‘Asia’s growing middle class is becoming increasingly health-conscious; when you combine this with their preference for our clean, green, quality products, the collaboration between these two iconic Australian brands certainly creates enormous opportunity well into the future, ’’ Mr Robb said.

He noted the high demand for Australian health products in Asia was a burgeoning export opportunity for Australia.

By Country News on February 27, 2016
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